102. Why should you be chosen over other financial advisors?

the prospect will choose you because:

• you represent the biggest insurance company?
• you have the most comprehensive coverage with the least cost.
• the investment funds you offer are the top performing funds in its class.

Selling life insurance is difficult if we consider the number of agents calling on the same prospect, because of this competition, it may have evolved into a "product contest", when agents compete against each other based on product merits and benefits, force selling it to the prospect without considering whether it is needed or not.

While these 3 points are quite valid and could contribute to your business, these are not sustainable over the long term. First, another company may overtake yours in terms of industry rankings, Second, products are created continuously, any advantage your product currently have might be overshadowed by a newer product tomorrow. Third, fund performance fluctuates, and not all securities move in the same direction all the time, the best performing fund today can be the worst if market condition changes, which it constantly does.

3 traits that advisors should have to remain competitive and be chosen:

1. Relevance - Keeping yourself updated with the latest trends in financial advisory, be it market knowledge or better ways to help clients achieve their financial goals, since the financial market is always evolving, we should constantly learn so we can give our clients timely and relevant advice.

2. Empathy - Clients don't need everything that we offer, some would be useful, but most would be redundant, clients may also not be in a position to buy any new product at this time, let's respect that and not force the client to a situation when they have to "reject" us.

3. Always! the client's best interest - You are one case away from qualifying to that incentive trip ending today, the prospect is having second thoughts and would like more time to consider, what do you do? 

All the best my friends!

Feel free to ask questions in the comments section

#acgadvice