92. Don't sell Life Insurance, Sell how it improves people's lives!

Upcoming talk!! 

"SELL CERTAINTY IN AN UNCERTAIN WORLD"

 As Life Insurance Financial Advisors, the "investment component" of our products seems like the more saleable proposition, I have heard quite of number of us present very compelling cases as to why NOW would be the best time to get a life insurance policy, how coming out from the pandemic induced lockdowns would be good for market recovery and getting in at this point looks very promising. 

While I mostly agree with this outlook, we may not be offering our policyholders the maximum benefit that a Life Insurance Policy can deliver.

Let's say someone agreed today to get a policy on this basis, what would happen six months from now? a year from now?

2 things! we can be right, or we can be wrong!

If we are right and the market really delivered on what it promised, then we would enjoy increased credibility with our clients, but if we are wrong, this may place us in a very awkward position with our clients.

I say this because I experienced it!

I know quite a bit about investments and markets, and I can confidently say that I can make quite a compelling presentation, my clients who bought from me on the basis of market forecasts in the last three years does not want to talk to me about life insurance anymore, they always keep reminding me that the policy they have gotten from me is still losing, and they see no reason why they would entrust more of their hard earned money, I have totally lost my credibility with them..

The market is unpredictable and fickle, what seems like a sure thing today may turn around tomorrow, hedging our practice on market direction may be the most difficult way to grow our career, because it relies on us getting it right, 100% of the time!

I am now finishing my presentation for an hour talk where I would be sharing lessons I learned in the field on how focusing instead on the protection component of our products may be the more sustainable way to grow our practice, watch out for this.

All the best my friends!

#acgadvice